The Benefits of Having a Website
for your Holiday Rental Property
In a nutshell, a well written
website will cut your costs, improve your conversion rate (to around 95%)
and increase your overall profits.
A website will achieve these objectives by taking full advantage of the
following benefits:
- Reduced Admin Time & Costs – you will
receive and answer less phone & letter enquiries and will send out
a lot less printed brochures, price lists & availability lists
- Increased Conversion Rate – our own website
www.robayneholidays.co.uk has resulted in our conversion rate increasing
to 95%. The reason for this is that people can see from the website
what the property looks like and what it offers. But most of all they
can see the availability for themselves
- Increased Overall Sales & Profits – most
forms of advertising increase sales to some degree, a website is the
most efficient form of advertising. Reduced costs and increased sales
certainly result in improved profits
- Wider Customer Base – a website can potentially
reach every person in the world! Magazines, newspapers and leaflets
only reach audiences by small geographic areas and by specific interest
groups. The internet is not restricted by area, age, gender, interest
or even language (we can put language translators onto web pages, which
work at the click of a button)
- 24 Hours a Day, 365 Days per Year – unlike
magazines, newspapers and leaflets, which get thrown away after a very
short period of time, advertising via a website means that your advert
can be seen anywhere in the world at any time and on any day. Potential
customers can get their questions answered via the information on your
website at a time that suits them, without having to contact you
- Unlimited Information on your Website – a
traditional advert only allows for a few lines of information and perhaps
one small photo. Your printed brochure gives you more space, but is
still limiting (by space and by print and postal costs). A website can
be as big as you want it to be and can contain all the information that
you think your customers are ever likely to require. By including links
to other websites (e.g. weather and travel info), you can provide even
more information at minimal extra cost to yourself; also your customers
will appreciate this thoughtful assistance
- Logical Presentation of Information – a well
designed website will present this abundance of information in a logical
manner, making the information quick and easy to find. A “Search
Page” can also be included, so that customers can search through
your website looking for a particular word or phrase (e.g. golf)
- Easily Updated and Expanded – the logical
structure of the website lends itself to updates and growth. An excellent
example of this is our www.spvillas.co.uk website where a second apartment
was bought on the same complex. Only a few minor changes where required
to bring the website up to date with the second property. If you wish,
you can start off with a small, inexpensive website and then add more
pages at a later date once the website has started to prove it’s
worth
- Point of Reference – the website will become
a “Point of Reference” for your existing customers. You
can have a “What’s New this Season” page to keep your
customers informed of any changes & improvements to your property
or the local area. Potential new customers when making up their minds
which property to book, won’t have to try to remember which magazine
they saw your advert in – they will return straight to your website
using the information automatically saved to their "Favourites"
list via their Internet browser software
- Word of Mouth Referrals – the most powerful
(and cheapest) method of obtaining new customers is by referral. It
is so easy for an existing customer to pass on your website address
to friends, relatives and colleagues, wherever they live. Again they
don’t have to remember where or when they last saw your advert
– it will always be available and in the same place: on the Internet.
We provide helpful buttons to enable your customers to email your website
details to their friends, and to add your site to their “Favourites”
list
- Colourful, Informative & Interesting –
these 3 words speak for themselves. People like to look at photos, especially
of a property that they are considering renting and of the area that
the property is in. You can have as many photos as you like on your
website. The photos and local information on our
Robayne
Holidays
website help our customers to decide on places to visit during their
stay with us – thus the website acts as a “Tour Rep”
- Professional Email Address – along with your
own domain name you will have your own professional email address such
as info@robayneholidays.co.uk. A professional
email address is always considered more trust-worthy and shows that
you take things seriously
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